Katamon Jerusalem – VRF system

Home Appliances

Beit Haknesset Hagadol King George Street Jerusalem

פרויקט בוסטן בקעה

Exclusive house in the Schneller project. VRF system from Mitzubishi and high end appliances

Katamon Jerusalem- kitchen


10% נקי יותר

העתיד דורש רעיונות חדשניים, כאלו שיהפכו את הסביבה ואת האנשים החיים בה למנצחים. בעזרת טכנולוגיית ה-PowerWash 2.0, מילה יוצרת מהפכה של ממש!   טכנולוגיה עם

Red More »

החופש החדש בבישול

יש צורך ביותר חופש בזמן הבישול? השליטה בכיריים freeInduction קלה הודות לתצוגת מגע ותצוגה צבעונית ברזולוציה גבוהה. תמיד ניתן לדעת מה בדיוק קורה במשטח הבישול. freeInduction עם

Red More »



E. H.
Read More
Thank you so much for your help we love working with you. It was so fun; you made a potentially overwhelming experience very straight forward for us and we appreciate your approach and your friendliness and your thinking through with us all the different decisions that we had to make.
Z. K.
Read More
Appliance Direct has exemplary customer service. They have patience and are very polite and they have great prices and are up to date on their appliances.
E. B.
Read More
Working with Appliance direct gives me great confidence that my clients will receive the absolute best service! They are flexible and obliging - highly recommend!


Appliance Direct has made it its mission to change the way home appliances are marketed in Israel.

We believe that purchasing home appliances is an important process that homeowners grapple with every few years, and that it is crucial to approach it wisely and correctly.

We also believe that the client’s satisfaction with our service and personal attention throughout the process and beyond leaves him happy and confident in the knowledge that he has made the right choice and that there is a friendly and thorough response to any issue that may come up. That is why, for nearly twenty years now, our clients have been coming back to us again and again, referring family and acquaintances in a never – ending circle of happy customers.

What have we chosen to do differently?

  • We offer personal service, starting from the initial planning stages, through the decision-making and purchase process, and following with service and warranty;
  • We provide personal consultations and comprehensive planning during construction or renovations, free of charge;
  • We opened a VIP – Luxury Appliance Department which specializes in personal import of the world’s leading brands.


We invite you to enjoy an experience unlike anything you’ve ever known before!